You are now visiting our Global professional lighting website, visit your local website by going to the USA website

Ashley Furniture HomeStore

Ashley Furniture HomeStore,
New Rochelle, NY, United States


A bright perspective helps shoppers create a beautifully furnished home.

Ashley Furniture HomeStore lit with Track heads using LED Lamps

  The Philips
LED lamps

give us an opportunity to increase our ‘green’ initiatives by cutting down on our energy costs as well as our labor."


- Jerry Cook, Director of Sales for Ashley Furniture HomeStore

Ashley Furniture HomeStore lights a n accent wall with Track heads using LED Lamps

Customer challenge


Existing halogen lights provided suitable lighting, but required frequentand distracting maintenance, added to energy operating costs, and conflicted with corporate environmental stewardship goals.

Ashley Furniture HomeStore lit with Track heads using LED Lamps

The right lighting 


The lamps chosen for the Ashley Furniture HomeStores, New Rochelle, NY location were the Philips 17W LED PAR 38 Lamps. “Lighting and color are everything in enhancing the look of (furniture),” says Rose Uitenbroek, an Interior Designer for Ashley Furniture. “We really want customers to see the true wood tones and colors of the upholstery, and the energy-efficient lighting from Philips is exactly the product to do this for us.” LED Lamps are an ideal replacement for conventional light sources like halogen, where vibrancy, tone and subtleties in colors and patterns are important parameters in an informed retail purchase.

In addition, by upgrading 523 lamps from halogen to the LED PAR 38 Lamps, the Ashley Furniture HomeStores site is expected to save about $17,000 annually in energy costs. Local utility-sponsored rebates added to the overall savings, helping to reduce the project’s payback period to less than 1.5 years.

Related Cases


OSUM – Ontario Small Urban Municipalities

Blue Mountains, ON

May 03-05, 2017

AQME Annual Conference

Laval, QC

May 31 - June 1, 2017


UMQ - Union des municipalités du Québec

Montréal, QC

May 20-23, 2017


IOT Big data summit

Toronto, ON

May 23-24, 2017


AQME Annual Conference

St. Lawrence 

May 31 - June 1, 2017


ADGMQ Congress, Quebec 

Laval, QC

Jun 7-9, 2017

FCM – Federation of Canadian Municipalities

Ottawa, ON

Jun 01-04, 2017


AMO – Association of Municipalities of Ontario

Ottawa, ON

Aug 13-16, 2017


ATPA Annual Conference

Rimousk, QC

Sep 05-08, 2017


OEMC - Ontario East Municipal Conference

Kingston, ON

Sep 13-15, 2017


FQM (Fédération québécoises des municipalités)

Québec, QC

Sep 24-25, 2017


Union of British Columbia Municipalities

Vancouver, BC

Sep 25-29, 2017


ITS world Congress 2017 - smart city


Oct 29 - Nov 02, 2017


LED LightSavers - Road & Street

Toronto, ON

Oct 21, 2017


Alberta Urban Municipalities Association 

Calgary, AB

Nov 22-24, 2017


Association of Manitoba Municipalities


Nov 27-29, 2017







Read moreRead less

We're talking about